In “Find Your Why,” Simon Sinek helps readers and teams within companies discover their own “why,” or the purpose that drives them. Sinek argues that this sense of purpose is essential for personal fulfillment, professional success, and working as a well functioning company.

The Golden Circle

One of the key ideas in the book is the concept of “the golden circle,” which is a framework for understanding why some companies and leaders are able to inspire and motivate others. According to Sinek, these individuals and organizations start with a clear sense of purpose, and this purpose drives everything they do. In contrast, those who struggle to inspire others often start with what they do or how they do it, rather than with a clear sense of why.

How The Why is Found

Throughout the book, Sinek offers practical tools and exercises to help readers discover their own personal “why,” and he shares stories and examples from a wide range of individuals and organizations to illustrate his ideas. Finding the why starts with stories that dig up emotions, both positive and negative. And then determining what about these stories drive the person or organization with these stories.

Final Thoughts

Overall, “Find Your Why” is an engaging and thought-provoking read that is sure to inspire readers to think more deeply about their own sense of purpose and how it can drive their success and fulfillment. Whether you’re an entrepreneur, a leader, or just looking to live a more meaningful life, this book is well worth reading. So, I would highly recommend this book to anyone who wants to find their own purpose and live a fulfilling life.